​Success Stories

Real Brands, Real Results

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Case Study: How a Prahran Retailer Turned Missed Sales Into $36,000+ Profit with LUBR Delivery

Overview

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A long‑standing retailer in Prahran, Victoria had built a strong reputation and steady in‑store trade. But as customer expectations shifted, the business began losing sales it couldn’t capture.

Customers increasingly wanted:

• Phone ordering

• Fast, reliable delivery

• Late‑night convenience

• A simpler way to purchase

The retailer, however, had:

• No website

• No online ordering

• No phone‑order workflow

• No delivery capability

• Limited trading hours

• Ongoing chargebacks and payment disputes

Staff heard the same questions daily:

“Can I order over the phone.” “Do you deliver.”

And the answer was usually no — sending customers elsewhere.

 

The Hidden Problem

Beyond missed sales, the business was dealing with constant payment disputes and chargebacks. These issues drained time, created financial uncertainty, and reduced confidence in accepting certain transactions.

The owner wanted growth — but not the complexity of:

• Building an ecommerce site

• Hiring drivers

• Managing logistics

• Implementing fraud‑prevention systems

• Investing in new technology

They needed a solution that didn’t add operational weight

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The Solution: Joining the LUBR Delivery Affiliate Network

The retailer partnered with LUBR Delivery through its affiliate model — instantly unlocking phone ordering, delivery fulfilment, and fraud‑safe payment processing without building any new infrastructure.

LUBR handled:

• Phone order processing

• Secure payment handling

• Driver dispatch

• Live tracking

• Customer notifications

• Delivery fulfilment

• Verification workflows

• Fraud monitoring

The retailer earned a high‑value commission on every referred order.

No drivers. No extra staff. No technology investment.

Fraud Prevention & Verification Technology

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Before joining LUBR, chargebacks were a recurring problem.

LUBR introduced a layered verification system including:

• QR‑code customer verification

• Mobile confirmation workflows

• Timestamped delivery records

• Address validation

• Live tracking

• Digital audit trails

• Delivery confirmation

• Customer activity monitoring

This created a complete, defensible transaction trail — dramatically reducing dispute exposure.

Data That Changed Everything

The retailer traditionally closed between 11pm and midnight, assuming demand dropped late at night.

LUBR’s transaction analytics revealed the opposite:

• Strong late‑night purchasing intent

• Consistent order activity after midnight

• High‑value customers shopping outside existing hours

• Significant missed revenue​

 

Based on real ordering behavior, LUBR recommended extending trading hours to 1:00am.

The retailer trialed the change — and the impact was immediate.

Immediate Results

Extending hours into LUBR‑identified peak periods delivered:

• Higher transaction volume

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• Increased customer conversion

• More late‑night sales

• Reduced lost revenue

• Improved customer convenience

 

What was once considered a “quiet period” became one of the business’s strongest revenue windows.

LUBR didn’t just provide delivery — it provided actionable business intelligence.

Financial Outcomes

 

Year 1 Net Profit

$24,000 A brand‑new revenue stream created entirely from previously lost enquiries.

Year 2 Net Profit

$36,000+ Growth accelerated through:

• Repeat customer behavior

• Increased awareness

• Higher transaction volumes

• Extended trading hours

• Greater convenience

• More referral activity

Key Outcomes

• $24,000 profit in Year 1

• $36,000+ profit in Year 2

• New recurring revenue stream

• Reduced chargeback exposure

• Higher customer satisfaction

• Increased late‑night sales

• No delivery fleet required

• No additional staff needed

• Better trading decisions through real customer data

 

Owner Testimonial

“We had customers constantly asking for phone ordering and delivery but didn’t want the cost or headache of building another system. We were also spending time dealing with payment disputes and chargebacks.

LUBR not only created a new revenue stream — it showed us customer behaviour we never saw before. Extending to 1am alone had an immediate impact on sales.”

Why Retailers Join LUBR Delivery

LUBR Delivery helps businesses instantly unlock:

• Ordering capability

• On‑demand delivery

• QR verification

• Fraud‑prevention systems

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Case Study 2:

St Kilda Retailer — Personal Shopping & Direct‑to‑Door Delivery

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A well‑known retailer in St Kilda had strong in‑store trade but no website, no delivery, and no online ordering. Customers often knew exactly what they wanted — a specific product, brand, or item — but couldn’t get it without visiting the store in person.

This created constant friction:

• “Do you deliver”

• “Can you send this to me tonight”

• “I know what I want — can you just get it for me”

The retailer had no way to capture these sales.

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The LUBR Concierge Solution

LUBR introduced its Personal Shopping Concierge — a service that allows customers to request any specific item from the retailer.

LUBR handles everything:

• Customer request

• Item confirmation

• Full purchase on behalf of the customer

• Secure payment

• Pickup

• Delivery direct to the door

• Live tracking

• Customer notifications

The retailer didn't need:

• A website

• An online store

• Delivery drivers

• Extra staff

• Any new systems

They simply continue trading as normal while LUBR fulfils the customer’s request end‑to‑end.

How It Works for Customers

1. Customer requests a specific item through LUBR

2. LUBR Concierge confirms availability with the retailer

3. LUBR completes the purchase

4. A driver collects the item

5. Delivery goes straight to the customer’s door — often within the hour

Fast. Simple. Private. No need for the customer to visit the store.

The Result

The retailer unlocked a new revenue stream from customers who:

• Already knew what they wanted

• Didn’t want to travel

• Needed after‑hours convenience

• Preferred discreet delivery

• Wanted fast fulfilment

LUBR turned missed enquiries into real, measurable sales — without the retailer changing how they operate.

Key Outcomes

• New revenue from personal‑shopping referrals

• Delivery capability without a delivery fleet

• No website required

• No operational changes

• Higher customer satisfaction

• More repeat customers

• Extended reach beyond trading hours

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• Customer tracking

• New revenue opportunities

• Business intelligence insights

• Affiliate commissions

LUBR Delivery — turning missed enquiries into measurable growth.

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